Amp-up Your Ad Tech

Server side ad insertion technology that optimizes your ad management workflow for live and on-demand streaming 
Enhance your paid advertising architecture to maximize revenue opportunities for personalized advertising

AdSparx's offers open and easy to deploy, integrated solution for delivering in-stream video ads to any device. The server side ad insertion technology thwarts ad-blockers by dynamically inserting pre and mid roll ads into live, linear, nDVR, Catch up TV or VOD streams for a seamless, smooth switching between content and advertisements for HLS, DASH and CMAF streams.  Unique to our solution is the combination of direct  integration with ad exchanges, private and programmatic ad marketplaces, low latency ad insertion with millisecond response time to  increase fill rates, and insertion of multiple ads tags based on content and user profiles to better manage inventory splits.  

Get true, in stream 1:1 targeted ad insertion

  • Direct integration with ad exchanges, private and programmatic marketplace platforms

  • Millisecond response time to increase fill rates with dynamic, concurrent ad calls

  • Effectively manage inventory splits with insertion of multiple ad tags based on content and user profiles

  • AI/ML software layer dynamically detects commercial breaks in live video streams

  • Align inventory inventory based on user behavior and improve profits

Deliver a "broadcast-like" ad insertion experience

 

  • Premium buffer-free experience

  • Smooth switching between content and ads

  • Eliminate ad redundancy with frequency caps

  • Bypass ad blockers

  • Optimized screen mapping with VAST

  • SDK to enrich user engagement & interaction

  • Prepare for addressable content streams

 

Futureproof workflow and simplify operations 

  • CDN or private deployment

  • CDN, encoder and player agnostic

  • Unique shared UI provides common reference point

  • Single point of integration

  • Point & click configuration management

  • Real-time on-the-fly debugging

  • Near live performance monitoring & alerts

  • Real-time reporting & analytics:  Ad impressions, ads watched, drops & spike trends, etc.

  • Standard & custom reporting with API integration to centralize dashboard

High Level Architecture
VOD Streaming Dynamic Ad Insertion (DAI)
  • The AdSparx middleware SSAI VOD solution leverages your existing asset creation workflow.  

  • Encoder / Packager, CDN, CMS and Video Player agnostic

  • Optional VAST SDK are available for handling ad performance tracking and trick-play policy treament enforcement.  All popular players are supported including such as iOS, Android, HTML5, Roku and Amazon

  • Simple API integration with VAST/2.0-VAST/4.0 or VMAP 1.0 compliant Ad Servers.  

  • Extensive integrations and implementations with PubMatic, SpotX, Freewheel, Video Plaza, Tremor, YouMe, Ad Karma, Rubicon Project and Google DCM.

  • Easy integration with other points to optimize business requirements and leverage existing infrastructure and workflow.

High Level Architecture
Live/Linear Streaming Dynamic Ad Insertion (DAI)
  • The encoded stream is placed onto an Origin Server or CDN entry point such as Limelight or Akamai.

  • Optional VAST SDK is responsible for handling and performance management and is available for all popular players such as iOS, Android, HTML5, Roku and Amazon

  • Simple API integration with VAST/2.0-VAST/4.0 compliant Ad Servers.  

  • Extensive integrations and implementations with PubMatic, SpotX, Freewheel, Video Plaza, Tremor, YouMe, Ad Karma, Rubicon Project and Google DCM.

  • Easy integration points to optimize business requirements and leverage existing infrastructure and workflow.